ABOUT

I spent 15 years in-house at nonprofits in Canada and the United States, working at the intersection of employment, migration, and education, at organizations doing important work on newcomer inclusion and belonging. I understand nonprofit communications at a level most consultants don't: the resource constraints, the organizational dynamics, and what it actually takes to build a communications function that serves the mission rather than just responds to requests.

That in-house experience is the foundation of my consulting practice. I've built communications functions from scratch, led organizations through rebrands and digital transformations, and delivered strategic communications during periods of significant organizational change. I know what it takes to make communications work inside a nonprofit, and I know what gets in the way.

I started consulting because I kept seeing the same problem: capable communications people working without the strategic foundation they needed, in organizations that couldn't quite name what was missing. I knew how to fix that. And I knew that fixing it would change things — for the team, for the organization, and ultimately for the communities they serve.

I hold a Master's in Professional Communications and have trained in change communications, asset framing, and hope-based communications. I bring that depth to every engagement.

I work in the social impact space because I believe we all have a role to play in building a more just and inclusive future. Communications is central to this work — it determines whether the organizations doing important work are seen, trusted, and resourced. That's why I came to communications, and it's what gets me to my desk every morning.