WHAT’S INSIDE

A four-step formula for turning what you know into a perspective people remember

Most nonprofit leaders know far more than they say publicly. Years of close work on a problem build real insight. Shaping it into a point of view an audience will act on takes a different skill, and this formula gives you a place to start.

Use it to:

• Find the problem worth building your perspective around

• Test whether your point of view is one your audience has heard before

• Decide what each piece of content should change for the people reading it

• Hold your position when someone pushes back

• Back up your perspective with reliable evidence and one real story

The download includes a worked example and a worksheet to draft your own. Keep it open while you write your next LinkedIn post, op-ed, or conference talk.